this is a concept that i would be interested in riding – stretching what is possible
Nine weeks: October – December 2012
Three person team: David Hotard, Matthew Campbell, Edwin Collier
Sponsored by bike component company: SRAM
Steve is a 45 year-old, upper class, male. He is also a prosumer. That means he values products of professional quality. He is an avid cyclist and a businessman: clean-cut, organized, and always on time. He enjoys riding a $4,000 bike on Thursday night rides and weekends, but what he could really use is a dedicated commuter bike.
Commuters like Steve prefer backpacks despite discomfort.
We sought to understand why so many cyclist do not prefer panniers or saddle bags.
Storage solutions exist, but offer a limited choice of bags that work with rack-based systems.
Not to mention, we can be very particular about a bag we trust with all of our valuables.
Users need freedom to choose a bag that suits their needs.
A bag optimized for a storage rack is less-than-ideal in other scenarios. This gave us direction.
Design a bike around bags, not a bag around bikes.
So we started looking at how bags are stored in other modes of transportation and thought…
Can we give a bike a trunk?
And if we did, where could we put it?
Taking advantage of the space a hubless wheel opens up.
Several stages of prototyping leads to a successful model.