Bags mean that some will be forced to reinvent the wheel

this is a concept that i would be interested in riding – stretching what is possible


Project Details – Commuter Bike
Nine weeks: October – December 2012
Three person team: David Hotard, Matthew Campbell, Edwin Collier
Sponsored by bike component company: SRAM

Meet Steve
Steve is a 45 year-old, upper class, male. He is also a prosumer. That means he values products of professional quality. He is an avid cyclist and a businessman: clean-cut, organized, and always on time. He enjoys riding a $4,000 bike on Thursday night rides and weekends, but what he could really use is a dedicated commuter bike.

Commuters like Steve prefer backpacks despite discomfort.

We sought to understand why so many cyclist do not prefer panniers or saddle bags.

Storage solutions exist, but offer a limited choice of bags that work with rack-based systems.

Not to mention, we can be very particular about a bag we trust with all of our valuables.

Users need freedom to choose a bag that suits their needs.

A bag optimized for a storage rack is less-than-ideal in other scenarios. This gave us direction.

Design a bike around bags, not a bag around bikes.

So we started looking at how bags are stored in other modes of transportation and thought…

Can we give a bike a trunk?

And if we did, where could we put it?

Taking advantage of the space a hubless wheel opens up.

Several stages of prototyping leads to a successful model.

side view


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