The history of Pirelli coincides with the history of the tyre industry. Founded in Milan in 1872, Pirelli & C – the original name of the company founded by Giovanni Battista Pirelli, a 24-year-old engineer – was initially a factory producing rubber articles. But the process of product diversification began immediately, introducing those elements of innovation and quality that still characterise the company today.
So Pirelli started to produce insulated wire for telegraphy, submarine telegraph cables and, eventually, the first bicycle tyre. The first car tyre, the “Ercole” was made in 1901.