Friday Bike Poster: Pirelli Tyres

71DWkfjVmZL._SL1001_

Pirelli

The history of Pirelli coincides with the history of the tyre industry. Founded in Milan in 1872, Pirelli & C – the original name of the company founded by Giovanni Battista Pirelli, a 24-year-old engineer – was initially a factory producing rubber articles. But the process of product diversification began immediately, introducing those elements of innovation and quality that still characterise the company today.

So Pirelli started to produce insulated wire for telegraphy, submarine telegraph cables and, eventually, the first bicycle tyre. The first car tyre, the “Ercole” was made in 1901.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s